Qualitative evaluation approaches provide rich descriptions of people, programs, organizations, and systems. Using qualitative approaches can help you obtain information not garnered from quantitative data, adding color to the black and white numbers.

This workshop will provide a practical introduction to two important qualitative approaches: key informant interviews and focus groups. We will discuss the appropriate use of these methods, how to develop effective questions, and recruit for and facilitate interviews and focus groups. Hands-on exercises will be used throughout the session to reinforce and practice concepts presented.

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